Exhibiting at trade shows isn't for babies or wimps. It isn't for the weak.
It is for the strong. It is for the trade show rockstars! Why exhibit at a
trade show if you just fade into the crowd, lost among all the other trade
show booths? Don't. Don't do it if you aren't in it to win. Be a Trade Show
Don't be a Milli Vanilli or a Vanilla Ice. Be a
Bono. Be a Madonna. Be an Adele or a Taylor Swift. Be a success. Be a real ROCK STAR. Make sure your trade show booth is the
place to be, the concert to be at, the autograph to get... oh yeah, we're
talking about tradeshows.
If you're going to start marketing at trade shows or conventions, and intend
to exhibit your company at a trade show booth, you want to make sure it is
worth your while (and worth your money). A lot of trade show exhibitors turn
out to be one-hit-wonders (or one-show-wonders) and give up after the first
show. Don't be like them. What you want if you're going to try your hand at
trade show marketing is to know how to be the trade show conductor, the
exhibiting company that seems to be calling the shots on the floor,
directing traffic (with most of it flowing straight to your trade show
booth), waving the trade show conductor baton and building the trade show
symphony of wandering prospects into a dazzling crescendo that culminates in
everyone stopping at your display booth and telling all their co-workers and
friends about how spectacularly awesome, amazing, and just plain freakin' rockin' your trade show booth is.
So how do you
become a trade show rockstar? Is the answer just long hair, tight leather
pants, and a bad attitude? Actually, it's none of those three things... The key to being a trade show
rock star and making sure your trade show booth is the best among all the
other trade show booths is information and practice. You need information
and knowledge. You don't want to look like your typical neighborhood
teenage-angst garage band. You want to look like a platinum-album-selling,
five-time-grammy winning, sell-out-Madison-Square-Garden mega-band! But back
to trade shows... The first thing you'll want is a "trade show stage" worthy
of your sold-out over-the-top performance. In standard trade show industry
speak, your "trade show stage" is your trade show or trade fair booth
need to make sure your tradeshow booth has awesome trade show graphics, graphics that look
like they were created by a trade show artist (like a
trade show matisse,
one of my favorites). For art is more that just audio, it's visual too, and
you need images and words that convey your trade show marketing message. In
addition, you need to know what to do and what works to become a trade
show marketing success and to rock your show. That's why we're creating a
trade show marketing articles database below, chock full of all the
information you need to know about trade show exhibiting, trade show
displays, trade show booths, trade show marketing, trade show promotion...
well, you get the picture.
To be a trade show rockstar, you
also need practice, just like a real rockstar. Very few successful rockstars
are naturally so talented they don't need to practice. As mother said (or
yelled over the music), practice makes perfect. Don't go to a show without
knowing what to do, being prepared, and making sure you've thought through
and practiced what to do. So read, learn, and implement, and be a
Trade Show Booth Skills
Show Booth Design
the other stuff below is unrelated to trade shows but worth a read :)
Rockers Who Rock
| Movies that Rock
We are Trade Show RockStar... we are NOT the
RockStar Energy Drink!
Who is the man, the myth, the legend... and the driving
force behind Trade Show RockStar?
I've always enjoyed singing
in the shower, though I'm not sure if anyone else has enjoyed my singing. My
friend always played AC/DC in his car when we were driving to high school.
My first concert was seeing Alabama. I work at a company that sells
trade show booths. I am also
the dad of a young daughter who is learning to play guitar and a young son
that wants to learn to play drums. Sometimes I'll join them as lead singer
for the up-and-coming band, "What is that Terrible Noise?" This website is
is for fun only, and should be taken with a grain of salt.
a Trade Show RockALicious work in progress...
If you want to contact the TradeShowRockStar, you can email us at
However, if you send your email to the above address, it will disappear into
a black hole and we will never get it. If you want us to get your email, you
will need to change the word "spammer" to "rocker".
Trade Show RockStar.
All Rights Reserved.